Making Sense of Retail Payments
There is a new technology sweeping through the retail payments landscape that promises to revolutionize the way that consumers pay for goods and services. In the United Kingdom, the geographic region that is the furthest into their adoption process, this technology has been described as the biggest change in payments since decimalization, but is EMV, or chip and PIN as it is also known, really the silver bullet that Visa, MasterCard, JCB Co and American Express would have us believe? Retailers aren’t convinced it is.
It is hard to blame retailers for their skepticism. In the past 5 years they have been bombarded with changes to their payment card acceptance networks that have come at a significant cost and provided little additional value to retailers. The mention of a term such as PCI, EMV, contactless or interchange rate is enough to send a chill down the spine of small shop owners and CIO’s alike. The problem is that retailers view these changes as individual challenges rather than an opportunity to revaluate their approach to retail payments, increase the security of their store systems and boost their bottom line.
Infinite cards – infinite fees.
The interchange rate refers to the percentage amount of each card based transaction that a retailer must pay for the right to accept a specific payment card brand. The interchange rate is tiered, with rates for standard cards ranging from 1.6% to 1.9% of each transaction and rates for premium cards significantly higher at 2.3% to 2.5%. It is the influx of these new premium cards that has increased the average monthly cost of credit card processing by 10% to 20% for many retailers. According to a study by investment firm Morgan Stanley, interchange costs in the United States will reach $32.4 billion by 2010. Merchants around the world have complained of their inability to negotiate these rates and in several geographies including Canada and the United States they have taken their concerns to the government in an appeal for increased regulation of the entire payment card industry. (more…)